Crafting Smart, Inviting Digital Content
Hi, I'm Heather O'Neill, a content writer and strategist with a long track record of developing smart, engaging content for both print and digital platforms.
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Let's collaborate and create something great!
What I Do
Digital Copywriting
I have crafted digital content for LiveCareer.com, Resume Now, Mighty Recruiter, Amazon, Yahoo!, Nerve.com, eLoan, JCCSF, CHEFS Catalog, Travelsmith, HR.com, Recruiter.com, and many others.
Content Strategy & Content Design
I have extensive experience leading content strategy and collaborating on UX design across web pages, instructional content, blogs, in-app copy, and large-scale content initiatives.
AI & LLM Content
As a content strategist, I designed scalable content frameworks to support the creation of multiple large-scale content sets (1,000+ pages). These templated initiatives paired AI and LLM technology with human editorial oversight to deliver clear, relevant, and engaging content—significantly accelerating production without compromising quality.
Public Relations
From 2024-2025 I worked on the Digital Public Relations team as the senior writer. In that role, I created digital PR content, including global surveys, press releases, blog posts, and thought leadership pieces on workforce topics, including ageism, AI in the workplace, career regrets and more.
Personal Essays
My award-winning essays have been published on Jenny, SPLIT Quarterly and Living in Stamford Magazine.
Ghostwriting
I have extensive experience ghostwriting articles and thought leadership pieces for executives and industry leaders.
Journalism
I began my career as an award-winning newspaper reporter and magazine editor. My work has appeared in Parenting, Marin Magazine, SFGate, Connecticut Post, Workforce Magazine, HOME, Westport Magazine, Greenwich Magazine and others.
Catalogs
I have written catalog copy for a variety of clients, including the JCCSF, Travelsmith, Restoration Hardware and CHEFS Catalog.